About Jokari Purse Rack: My name is Don Saller and I’m with Jokari. I’m here today to show you a new product which we call our Purse Rack. As we all know, women have a tendency to have a lot of purses in their possession, and purses are probably the hardest thing to organize because you basically have to have a shelf and they are stacked after that which makes it difficult for an organizational process. So, we wanted to design something that would be very simple, easy for the consumer to use and actually look very good. We designed something with some bamboo accents that fit on any closet door. We used this spring steel hooks at the top which give us the ability of strength and thinness and that is important because it gives the ability to close the door without having to hit the jamb and then we used the same hook at the bottom, doors they all come in different sizes and we used an elastic to stretch and accommodate any difference in size doors. The unique thing about this product is that it practically holds up to eight purses or more depending in the purse straps but this particular hook is where the patent comes in, if you want to adjust this hook it’s very easy to do so. But the unique thing in the patent about it, is that the more weight you put in this hook, the more it will hold. Each hook will hold up to twenty five pounds before it actually moves at all, so this gives the ability of whether a purse is full or empty to just basically throw it on top of there and the hook stays in place and you are ready to go.
