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Video Transcriptions

Cleveland Golf Bloom Line

Cleveland Golf Bloom Line: Hi, I’m Scott, manager of Women’s Products at Cleveland Golf and I want to introduce to you the Bloom Line. We took a comprehensive design approach to this line. It’s the first time in our company’s history that we actually designed bags, accessories, apparel, along with our clubs and we wanted to have an integrated design that matches style, game improvement, technology and fun, all in one package. And that’s what we did with the Bloom line. And the scope of the work was to make a women’s-specific design. We wanted to make the heads a little lighter. The shafts a little lighter and appropriate lengths and lie angles, and all the technical aspects that go into the club, specifically fitted for women. The feature technology is something called HiBore technology. What it does, it has an interesting crown on most of the clubs, that actually lowers a lot of the weight lower and deeper into the club, and what that does, in a nutshell is it increases the trajectory on most of the shots, allows the ball to get up in the air a lot easier and it also increases the stability of the head so that off center shots go a lot farther and straighter. So we try to tie the line all together. It has a chrome, a light green color, we call it tiffany green. This was actually designed by our apparel designer, who works on all of our soft goods and apparel. So we took a lot of effort in making sure all of the details are well done. We packaged it in one complete set and it really looks good together. So this is the Bloom line by Cleveland Golf.