Capita Company Overview: How you doing? Yohanne from Capita Snowboarding. I am the sales manager here at Capita and it is nine season. It started from a couple of professional snowboard athletes that were on a road trip to Mammoth, there was four of them sitting in the car, one of them was Blue Montgomery the founder and Jason Brown. One of those guys has been or was riding from Burton and was on the seventh program also developed analog Blue at the time was riding for fans and snow boarding was kind of a period where they wanted stock and they wanted to do something on their own and do it their own way. From that short story long they started their own snow board ramp, nine years in the making it’s always been a do it yourself ramp and everything you see in here is done by the athletes and the artists that are part of this nothing is formed out. We build the treasure booths, we design the boards I am not going to give you the cliché of right around operated but it is an athlete that is kind of transferred through or transcended through and gone from athlete into a business owner and into a brand manager of the brand. What we try to do here is build accessibly priced snowboards we are not building thousand dollar snowboards we are building snowboards that are affordable to the kids. Blues kind of ammo here is that he did not come from rich parents he had to buy his own boards and he wants to keep that same affordability for the kids these days. So everything we do is from a price of $ 259 to $500 and we build kick ass free style snow boards our way.
