Callaway Golf C Tech Line: Okay, I'm Howie Ellis with Callaway golf apparel and I wanted to talk to you a little bit today about one of our great product platforms in the performance --, uh performance center series of apparel, and that's our C Tech fabrications. C Tech is the newest way of developing hybrid cotton and polyester technology. By taking polyester yarns and plating them, it's a process called plating, against the cotton yarns so the polyester is on the inside of the garment and on the outside is cotton. And the benefit to that is that because you have polyester against the skin, we're able to move moisture and transport it in order to make it evaporate, so you'll stay dry for your round of golf. Because our consumer also wants the comfort of cotton, with the hang and feel of cotton, we have cotton on the outside of the product. Cotton holds color great, it's comfortable, it's easy to maintain and it produces a fabric against the skin.
Callaway Golf - Meet Howie
Callaway Golf- Meet Howie: Hi, I’m Howie Ellis, I’m with Callaway Golf Apparel. I’m here today to talk a little about the golf apparel that we bring to market. Uh, Callaway Golf apparel is all about comfort, performance technologies. And what we do, is we design our lines in three, specific, product classifications. We have a performance umbrella, we call it performance center that includes two different performance fabrications. One is what we call Ctech, which is a cotton based fabric, and our, other fabric is what we call our x series, which is our polyester-based fabric. Our second product assortment is what we call a collection. A collection is an assortment of great head to toe styling, using luxury yarns, luxury fabrications, and it’s designed for the consumer that plays golf, and then wants to take a golf, uh, sophisticated golf look, uh, out to have dinner afterwards. It’s great office wear, and it’s an entire head-to-toe philosophy. And then our last and probably our fastest growing categories are our women’s category, which is dry sport. Again, we feature performance fabrications in dry sport, and it encompasses a full head to toe strategy.
