Video Transcriptions
Callaway Golf Brand Perspectives
Callaway Golf Brand Perspectives: At Callaway golf, we believe that making something better starts with the better idea, it begins with looking at the world in a different ways to see things others may not. So we do things like hire rocket scientists to design golf balls, completely reinvent driver technology with radical new geometry, and leap forward with new an unexpected innovations. And we'll continue to push the boundaries of iron performance with our visionary multi material designs. We'll rethink the rules, try the impossible, and do things no one else has though of. Why? Because the power to change your game doesn't start with new equipment, it starts with new ideas.
Callaway Golf Innovation
Callaway Golf Innovation: Can design impact performance? Can design impact performance? We know it does.
Callaway Innovation Philosophy
Callaway Innovation Philosophy: Calloway Golf has a rich history of innovation. A number of examples would include the invention of the Big Bertha driver, the 360 degree undercut in our irons, hexar dynamics in the golf ball, and fusion technology, best embodied by this FTI driver I have here. Our philosophy of innovation is really about blending technology with artistry and with knowledge of the golfer. From a technology point of view, we are known for producing high technology golf equipment. We use multiple materials, we have the most advanced design and measurement techniques available to us, and we use sophisticated processes similar to those in the aerospace industry to create golf clubs with very high tolerances, very high quality. From an artistic point of view, we tend to use artistry these days to allow people to navigate amongst our large product range to find the right club that’s for them. So whether it’s Big Bertha, fusion technology, or the X-line, each one has its own artistic content, and those are improving year upon year. Our knowledge of the golfer also has to evolve. After 25 years of designing golf clubs, we know quite a lot ourselves, but that always has to improve. So we go and we talk to golfers. We interview them. We go play golf with them. We go to their homes. We go shopping with them and really try to understand their relationship with the game of golf. From those insights, we can then put that together with our technology ideas and our artistry to produce golf clubs unparalleled in the industry. In order to do that, we need a broad team with a lot of experience. Some of the people on our team have experience in the aerospace industry, some have engineering degrees and other degrees, others would equally be at home in the monster garage building prototypes. We also have a number of golfers, including PGA professionals. So we have a wide talent base to draw from, and you need all of this to blend together to produce innovations of the quality that you could call Innovations by Calloway Golf.
Making of a Tour I Golf Ball
Making of a Tour I Golf Ball: Most shots are hit with the golf ball. Okay? Every good shot is certainly hit with a golf ball. My name’s Steve Ogg, and I’m the vice president of Golf ball research and development in Callaway Golf. Golf balls affect everything. They affect the accuracy, the dispersion, the distance, the feel, the control, regardless if they’re just out to have fun, and want a ball that’s a good value, gives them good distance, keeps the ball in play. Um, we’ve got those products. Starting with the two-piece golf balls, that, the key there is balancing the cover with the core. Big Bertha is a really good example that’s a soft feeling golf ball, with very good distance characteristics. As you move onto the three piece golf balls, there’s a lot more variables, and there’s a lot more product variety that you can provide to the golfer, with a three piece construction. But here you can adjust the mantle and cover individually to give distance and control. Now, if you do want the ultimate in performance, and the ultimate in combination of feel, control, distance and durability, that’s when you move up to our four piece golf balls. You have a dual core and the foundation for these two I-series golf balls. So you have two different concepts there that are embodied into a core. Differential compression and inertia. And we utilize both of those to create, I think the best golf balls on the market. And, I really, I like to think the technology is the kind of key differentiator when it comes to Callaway versus the competition. The golf ball starts with the core. The core is the engine of the golf ball and the core is made up of synthetic rubber, and it starts out with cutting and mixing these materials. All these materials are very accurately weighed and they’re mixed in an internal mixer. We have two different styles of mixers that we use. Once this material is thoroughly mixed, it’s sheeted on a two roll mill. Two roll mill, imagine two counter-rotating cylinders that have a gap. It continues to mix the material, but it also gets it into a form that allows it to be extruded into an extruder. An extruder is designed to take the large mass of material and make plugs. Here’s an example of an extruded piece of polybutyl diene rubber. Core flundulation. After extrusion, we take the plugs and we load them into a compression mold. And they’re molded and heated. Uh, compression mold tool, and they’re made into a round core. That spherical core, depending on the product, is then ground in a rebar machine, centerless of endless grinding, be very concentric. When it’s a four piece golf ball, we actually do two series of compression molding. We’ll mold the innercore, then we’ll make two smaller plugs. They look like this, but they’re smaller. That we use to mold the hemispherical shells of our dual core golf balls. Once you have the core, you move onto the ejection molding of either the cover or the mantle, depending on whether it’s a two piece, three piece, or four piece golf ball. Ejection molding involves insert molding this core. So you have pins that support the core. You have a mold that closes around that core and then you have plastic that’s heated and is injection and it forms around a core. As the plastic closes around that core, the pins are retracted to be flushed with the outside of the cavity. In the case of our rim golf balls, you actually use a process called reaction-injection molding, or rim, to injection mold a cover, around the injection molded insert. The cavities that we use are machines to have the surface geometry that gives us the aerodynamic performance. Regardless of whether you have an injection molded cover or thermal plastic iometer, or whether it’s a rim cover, you then degate the ball, so that the material is removed, leaving a small amount of flash. Those balls are then moved to what we call a seam buffer. Other people call it a milling machine. Where you remove the flash around the equator of the golf ball. Once you’ve done that, typically the golf balls go through a prep process where they’re tumbled to remove any debris that’s on the golf ball and prepare the balls for finishing. Once the balls move to the finish room, they’re preheated prior to being sprayed with, once again, a two component, urethane finish system. In the case of our premium golf balls, like the Tour i and Tour ix, there’s actually two coats of tinted urethane paint that go on top of the golf ball. And then the balls have a logo stamped on them, and they go to packaging, and then they go to distribution, nowhere else, and sent out to our consumers. “Tour I Series Golf Ball- About”: Introducing the new Tour i and Tour ix. Featuring inertia technology, our most technologically advanced golf balls ever. The Tour i Series is powered by 4-piece inertia technology, for breakthrough tour distance. The engine of these breakthrough golf balls is their tungsten loaded outer core that pushes weight away from the center for lower driver spin and longer, straighter shots. Featuring tour proven hex aerodynamics where exceptional distance and stability, and an improved seamless urethane cover provides greater accuracy and shot to shot consistency. The Tour i has a softer urethane cover that delivers exceptional short game control and feel, while the tour ix has a firmer urethane cover that delivers exceptional distance and control. Take your game to the next level, with tour proven performance that shortens every hole. Tour i and Tour ix golf balls. Callaway Golf. A better game by design.
Tour I Series Golf Ball - About
Tour I Series Golf Ball - About: Introducing the new Tour I and Tour IX inertia technology, our most technologically advanced golf balls ever. The Tour I series is powered by four piece inertia technology for breakthrough tour distance. The engine of these breakthrough golf balls is their tungsten loaded outer core that pushes weight away from the center for lower driver spin and longer, straighter shots. Featuring tour proven hex aerodynamics for exceptional distance and stability and an improved seamless urethane cover provides greater accuracy and shot to shot consistency. The Tour I has a softer urethane cover that delivers exceptional short-game control and feel while the Tour IX has a firmer urethane cover that delivers exceptional distance and control. Take your game to the next level with tour proven performance that shortens every hole. Tour I and Tour IX golf balls. Calloway Golf – A Better Game by Design.
Tour I Series Golf Ball - Bite Ball
Tour I Series Golf Ball - Bite Ball: The new Tour I Series is made for more spin and control around the green. Bite ball, bite. Sit. Good ball.
Tour I Series Golf Ball - Obeys
Tour I Series Golf Ball - Obeys: The new Tour I Series obeys. Hit it straight and true, it rolls straight and true. Get in there ball. Good ball.
Tour I Series Golf Ball - Question
Tour I Series Golf Ball - Question: "Do you play the best ball in the history of mankind?"
Tour I Series Golf Ball - Spin Less, Go Long
Tour I Series Golf Ball - Spin Less, Go Long: The new Tour I Series spins less off the tee. Goes long. Go ball, go. Good ball.
