About Bridgedale Heelfit Sock Series: Hi my name is Chris Lucie from Bridgedale. How do you solve the issue of heel lift -- bruised heels after days of skiing? It’s a difficult solution because of the way that ski boots are designed between a second and a third buckle there’s little opportunity to change the volume of the boot. There certainly are custom fit solutions. Bridgedale offers a series of socks called the Heelfit Series that improves heel fit by strategically placing cushioning before and after the heel pocket and across the throat of the foot to help increase the volume of your foot and keep the foot locked in the boot here. This Heelfit is complemented by a sculpted shin pad which happens to match the shape of the ski boot tongue. This particular sock is a lightweight sock so its construction is ultrathin over the forefoot. If you happen to be looking for more warmth and comfort on the forefoot we do offer a midway heel fit, offering all the same Heelfit comfort but with a thermal toe box and a slightly broader shin pad. The Heelfit Series from Bridgedale.